About Zenith
We help brands make BOLD MOVES. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said "deliver 80% awareness" or "give me an impactful Christmas campaign." Now we hear "Take me from 4th to 1st in my category" "Help me grow 10% in a market declining 10%" "Make me the most loved brand in my industry". These are huge asks of media, that can't be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make BOLD MOVES. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success.
Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
Job Description
The Programmatic Senior Executive is responsible for all aspects of Programmatic campaign implementation. This involves working with the Programmatic Manager to collaborate on multiple accounts, maintaining best practice implementation for optimisation and campaign set up. The candidate will also work with other stakeholders such as planners and the client, so must be able to identify new opportunities or potential weaknesses/limitations of strategies and communicate this effectively.
The ideal candidate will have prior hands-on experience with the major demand side platforms, strong analytical, writing and comprehension skills, and preferably online trafficking experience, with Google Campaign Manager or similar campaign management systems, though this is non-essential. This candidate will also be working with the Programmatic team on some wider projects to drive the programmatic offering forward for Zenith advertisers.
Responsibilities
The Work
- Support Programmatic Manager to deliver outstanding work every time
- Be responsible for account portfolio management
- Execute and manage online media campaigns for Zenith advertisers (DSP buying)
- Be able to identify new opportunities or potential weaknesses/limitations of strategies
- Look for proactive opportunities to communicate this effectively with the wider team
- Understand and effectively communicate Zenith's programmatic value proposition
- Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines
- Showcase campaign performance across leading DSPs such as DV360, The Trade Desk & Amazon and provide in depth analysis of results
The Clients
- Deliver immaculate client service
- Be proactive in day-to-day client management
- Understand client's business and identify opportunities
- Weekly/Monthly client meetings
- Bring innovation to your programmatic media plans & roadmaps across the emerging solutions in market (cookieless, retail media data, SVOD platforms).
The Commercial
- Ensure absolute financial accuracy and campaign management
The Team
- Line management of juniors, with responsibility for their wellbeing, workflows and learning and development
- Share best practice across the team
- Embrace and drive positive culture within your team
- Build positive relationships with partners, suppliers and teams internally
The Agency
- Volunteer for extra-curricular agency initiatives
- Share and showcase teams best work across departments
- Build strong and effective relationships with all PM practices
- Build strong relationships with your peers, sharing knowledge and experience
- Be an agency advocate – get involved in industry events and training
- Build positive relationships with partners
Qualifications
We are looking for an ambitious, proactive, and curious individual, with prior programmatic experience. You will be highly organised, have the ability to interpret large amounts of data, able to work independently on projects where needed but also enjoys working within a team that has a strong, collaborative working ethos. Our client's businesses require us to work at a fast pace and alongside multiple stakeholders, so we're looking for a positive, can-do attitude from someone joining the team.
Additional Benefits
Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
