Description
Are you a creative marketer that can think big and make it happen? Data driven and like identifying actionable insights that translate into growth initiatives that drive the business? Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits? Then the Partner Marketing team at Amazon could be the perfect fit for you, where we build dynamic future for Amazon subscriptions across the globe.
The Partner Marketing team (Fuse) within Amazon’s Corporate Business Development group enables partners across multiple verticals to resell our subscription services including Prime, Prime Video, Amazon Music Unlimited, Kindle Unlimited, and more. You will work with Amazon partners across LatAm and have a direct impact on end customers, seeking to maximize acquisition and customer retention with these partners across existing and new customer segments and offers. Our partners leverage Amazon’s services to drive differentiated offerings and streamlined access for their customers across the globe.
We need experienced marketing leaders to help us drive great results and grow our established subscription member bases, while help us launch new ones. The team is seeking a talented, self-directed and high energy growth marketing innovator to help drive our efforts in Latin America, including successful partner launches and strong customer adoption, engagement, and retention. Our ideal candidate will have demonstrated an ability to build successful launch and growth campaigns, by diving deep into the insights around customer data including video streaming and online shopping usage trends, all the way through the funnel. The candidate must be able to work collaboratively and independently, building trust across internal teams as well as external partners. The focus will be on building, measuring and optimizing successful, results-oriented marketing programs in a fast-paced environment, often with aggressive timelines, across new partner launches and on-going campaigns focused on growth marketing efforts that acquire new customers to our subscription services. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. Above all, this person must have a passion for understanding what drives a great consumer experience (CX) across both the digital and physical space. The candidate should possess a builder/start-up mentality and work well in ambiguous situations.
This position is based in Miami, FL. and will report to our Latin America and North America Partner Growth Marketing Lead based in Miami. The role will be held accountable to deliver on team and partner goals around partnerships that specifically drive new customers and sustained engagement.
Key job responsibilities
As a Senior Partner Growth Manager, your key responsibilities will include:
- Deliver against an annual forecast of Prime and Prime Video subscriptions driven by partners.
- Collaborating internally and working across cross-functional teams to deliver best in class campaign opportunities and assets for our partners across Prime, Prime Video, and more.
- Working closely with partners across in Latin America to understand their customers, how their business operates, their goals and their approach to marketing and content, and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive signups to our subscription services post-launch.
- Leading, implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime brand and Fuse offer awareness through a partner.
- Diving deep into the data to understand insights and learnings, that in turn drive strategy.
- Lead performance for partners in your region.
- Share market intelligence and insights with stakeholders and other teammates.
- Manage end-to-end ideation, execution, and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch.
- Develop efficient, scalable mechanisms that ensure operational efficiency of the team and acquisition impact.
- Creating ongoing marketing programs and propositions for key partners to market our services, and drive customer engagement and retention.
- Continually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms, and SOV.
- Diving deep on the customer journey to deliver a great experience and great results.
- Leading, influencing, and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams.
- Building ongoing communication channels with and through partners.
- Partnering with Business Development leads on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon’s services and content to life.
- Experimenting with new ways to drive partnership success.
- Functioning at a global level, sharing best practices, and scaling programs or campaigns that benefit North America, Latin America, and other regions.
A day in the life
Partner Growth Managers are partner-facing, with extensive cross-functional internal and external stakeholder relationship management. PGMs will own:
- Customer understanding and segmentation strategies.
- Planning and executing marketing campaigns/initiatives with 3Ps to maximize short and medium-term performance.
- Identifying, tracking and reporting on actionable insights and learnings on partner and campaign performance regularly.
- Working with Business Development (BD) on negotiations for marketing commitments and contract compliance.
- Leading partner negotiations for and execution of complex promotional/marketing initiatives e.g., large-scale 360 marketing programs which include deliverables from both partner and Amazon (such as co-funding or onsite placements and sales rep incentive plans).
- Collaborating with central marketing and tech teams to prioritize and deliver various solutions including automation and CX enhancement initiatives.
Basic Qualifications
- 8+ years of marketing experience in B2B2C partner-focused growth marketing across different industries such as: mobile, telecommunications, retail, financial institutions, film, media, music, television or gaming.
- Ability to view partners as customers, focusing on their needs and goals, and driving great programs for customers that drive great results for partners.
- Ability to create innovative new programs around entertainment and shopping seasonalities that generate results.
- Relentless focus on data to make decisions and drive results, able to identify actionable learnings that explain/drive results.
- Ability to analyze and dive deep on end-to-end CX flows to improve customer experience.
- Proven ability to communicate effectively with senior management both internally and externally.
- Proven ability to manage complex, multi-partner relationships/projects.
- Strong bias for action and ownership, and ability to work independently toward stated goals with minimal oversight.
- A passion for managing details to optimize programs, tools, and creative.
- Attention to details to continuously raise the bar.
- Demonstrated track record in developing, implementing and optimizing multi-channel, integrated marketing campaigns that focus on growth/performance marketing.
- Excellent written communications and business case writing skills.
- Must be willing to travel.
- Ability to influence and earn trust.
- High sense of ownership.
- Bilingual (English/Spanish - written and verbal) business level fluency required.
Preferred Qualifications
- MBA preferred.
- Relevant work experience in integrated partner marketing within the mobile/telecom industry, subscriptions, and/or entertainment, financial institutions and sponsorships.
- Experience in global and/or centralized marketing leadership teams.
- A passion for video content (film and television) a plus.
- Demonstrated ability to create innovative new programs around entertainment content that generate results.
- Experience working across countries in LatAm.
- Fluency in Spanish a plus.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Company - Amazon.com Services LLC
Job ID: A2826122
