Overall Job Summary
This role will support the Media team with the day-to-day campaign management and performance reporting for paid media campaigns with a primary focus on Google Ads.
Essential Duties and Responsibilities (Min 5%)
- Partner with the Media managers to execute performance marketing campaigns, report on results, and recommend future enhancements.
- Work directly in Google Ads to deploy paid search, shopping, and Performance Max campaigns under the direction of the Media Manager with a focus on performance marketing channels.
- Support onboarding of future performance channels in social media (i.e. TikTok).
- Support Media managers in collaborating with IT and Product feed partners to ensure data integration, measurement integrity, and compliance within our product feed for various marketing platforms.
- Partner with National and Local Marketing Managers to develop and execute campaigns that support key merchandise initiatives.
- Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments and third parties to achieve timely completion and ensure proper execution of performance-based marketing.
- Complete media stretch projects and other tasks as assigned.
Required Qualifications
- Experience: 2-3 years of paid media experience (Google, paid social, and/or programmatic media) preferred on a marketing team or agency.
- Education: Bachelor’s degree. Any suitable combination of education and experience will be considered.
- Professional Certifications: None.
Preferred Knowledge, Skills Or Abilities
- Strong organizational and project management skills.
- Proficiency in Google Ads and other digital marketing tools preferred.
- Excellent communication skills and the ability to collaborate with cross-functional teams.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Strong Excel knowledge.
Working Conditions
Normal office working conditions.
Physical Requirements
- Sitting
- Standing (not walking)
- Walking
- Kneeling/Stooping/Bending
- Reaching overhead
- Lifting up to 20 pounds.
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/her supervisor.
