Job Description
Business Overview
Rakuten Group’s mission is to "contribute society by creating value through innovation and entrepreneurship". We provide over 70 various services such as online shopping mall “Rakuten Ichiba”, online travel service “Rakuten Travel”, online booking service for Golfers “Rakuten GORA” and others including in Commerce Company.
Department Overview
Rakuten Travel aims to provide better travel experiences for travelers in Japan and around the world based on its philosophy: "This travel empowers communities, Japan, and the world”.
The mission of the Marketing Department is to deliver various attractions created by Rakuten Travel and its partners to travelers in Japan and around the world through the most appropriate means of communication.
As Rakuten Travel has grown to become the No. 1 service in Japan in terms of number of users, we are looking for team members who will work together to evolve the service based on the responsibility that the evolution of Rakuten Travel will lead to the evolution of the travel industry.
Having grown to become the No. 1 service in Japan in terms of number of users, Rakuten Travel's next goal is to gain the support of even more users and become a standard service for travel worldwide. We are planning to increase the number of employees to strengthen our organization for further business expansion.
At this stage, we are specifically seeking to bring the Rakuten Travel brand to international users traveling to Japan, and eventually, around the world.
Position
Why We Hire
We are seeking a highly motivated and experienced Performance Marketer to join our team. The ideal candidate will have a strong background in Google Search and Display channels and a proven track record of driving growth and increasing revenue.
Position Details
- Develop and execute Google search ads and Display campaigns to drive growth for hotels and ryokans in Japan and elsewhere as our product scope expands
- Conduct keyword research, create ad copy and optimize campaigns to improve performance
- Analyze performance metrics to identify opportunities for optimization and growth
- Manage budgets and bids to maximize ROI
- Collaborate with internal teams to ensure campaigns align with overall business objectives
- Stay up-to-date with industry trends and best practices
Work Environment
Marketing Department: Around 70 members
Global Marketing Group: 8 - 9 members
Global Marketing Group - Traffic Acquisition Team: 4 -5 members
We are a tightknit group of individuals from various cultural backgrounds, ranging in age from 20s to 40s. Our main language of communication is English, though Japanese is also necessary for certain communications, especially with external stakeholders.
Mandatory Qualifications
- 2+ years of performance marketing experience, particularly in Google search ads
- A team player with cross-cultural communication skills who can clearly articulate their ideas and suggestions
Desired Qualifications
- Experience in executing campaigns for other marketing channels such as Facebook, Criteo, or metasearch
- Experience in writing and using SQL to extract data
- Familiarity with data analytics-related tools and platforms commonly used among Rakuten Group services, such as RAT and Tableau
- Proficiency in a third language, especially Mandarin, Cantonese, or Korean
- A passion for travel and a desire to work in a multicultural environment
Others Information
Additional information on Location
Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional Information On English Qualification
TOEIC score of 800 or higher (or proof of equivalent English proficiency, or proof of a graduate degree or higher from an English-speaking university)
Proof of qualification is required by the time of notification of offer.
If you do not have a score or a certificate, we will guide you to the TOEIC IP test sponsored by our company during the selection process.
