Job Description
Location: UCHealth Catalyst Brighton Blvd Denver, US:CO:Denver
Department: UCHlth Marketing
FTE: Full Time, 1.0, 80.00 hours per pay period (2 weeks)
Shift: Days
Pay: $36.19 - $54.28 / hour. Pay is dependent on applicant's relevant experience
Summary
Develops, executes, presents, and monitors internal media plans for assigned campaigns. Analyzes the audiences, content, and metrics of a wide range of media outlets. Serves as media liaison for the internal strategy team and the external agency partner.
Responsibilities
- Collaborate with cross-functional teams to evaluate media data and develop strategic media plans aligned with business objectives.
- Utilize media research, audience insights and data analytics to craft the most effective media mix for both traditional and digital campaigns.
- Analyze demographic data and consumer profiles to target audiences with precision across various media markets.
- Plan, negotiate and purchase media space and time, securing the best rates for advertising spend.
- Manage all media buys, including estimates, availabilities and insertion orders, ensuring compliance with internal approval processes.
- Track and analyze campaign performance using advanced analytic tools, identifying key areas for improvement and optimizing campaigns accordingly.
- Prepare campaign schedules and manage detailed marketing budgets to ensure alignment with overall strategies.
- Provide actionable performance reports to key stakeholders and contribute to data-driven decisions to optimize ROI.
- Foster and maintain strong relationships with media vendors, stakeholders and internal teams, ensuring seamless campaign execution.
- Collaborate with creative teams to ensure campaign messaging aligns with media strategies and business objectives.
- Within scope of job, requires critical thinking skills, decisive judgement and the ability to work with minimal supervision.
- Must be able to work in a fast-paced environment and take appropriate action.
Requirements
- Minimum Required Education: Bachelor's degree. Preferred: Bachelor's degree in Marketing or related field.
- Required Licensure/Certification: None required.
- Minimum Experience: 4 years of media planning or buying experience.
Benefits
UCHealth offers their employees a competitive and comprehensive total rewards package:
- Full medical, dental and vision coverage
- Retirement plans to include 403(b) matching
- Paid time off. Start your employment at UCHealth with PTO in your bank
- Employer-paid life and disability insurance with additional buy-up coverage options
- Tuition and continuing education reimbursement
- Wellness benefits
- Full suite of voluntary benefits such as identity theft protection and pet insurance
- Education benefits for employees, including the opportunity to be eligible for 100% of tuition, books and fees paid for by UCHealth for specific educational degrees
- Other programs may also qualify for up to $5,250 pre-paid by UCHealth or in the form of tuition reimbursement each calendar year
Additional Information
UCHealth is a qualifying employer for the federal Public Service Loan Forgiveness (PSLF) program! UCHealth provides employees with free assistance navigating the PSLF program to submit their federal student loans for forgiveness through Savi.
UCHealth recognizes and appreciates the rich array of talents and perspectives that equal employment and diversity can offer our institution. As an affirmative action/equal opportunity employer, UCHealth is committed to making all employment decisions based on valid requirements.
