Job Description
Introducing Realtime! We are looking for a talented and experienced Programmatic Manager to join us at Realtime Agency, a fast-growing performance and brand marketing agency. You will be working on some of our biggest accounts, including multi-billion dollar companies and household brands, so this is an exciting opportunity to flex your programmatic advertising know-how and oversee the implementation of state-of-the-art digital strategies alongside experts in Social, Search, Affiliate, and SEO.
Your analysis and recommendations will directly support product decisions towards our optimisation strategy. You will need to Be Awesome at designing and executing innovative programmatic campaigns, with strong analytical skills and proven experience delivering results that exceed client expectations. You will need to Dream Big - consistently demonstrating curiosity and investigating new opportunities and tactics, considering the big picture. You will be someone who can deep dive into the details; is proactive, eager, and possesses strong self-motivated qualities.
You will be working in our specialist Programmatic team, with a specific focus on existing web journeys to help solve our business problems and ultimately improve the customer experience. You will Proceed with Purpose - as a key point of contact with our clients, you will need to confidently showcase your knowledge and expertise to develop a collaborative partnership with our key stakeholders.
You will work in a fast-paced and dynamic environment. You will be ambitious, data-driven, and hungry to test the limits of our advertising platforms, while never failing to be Big hearted. You will demonstrate kindness, integrity, and respect for your clients and your colleagues; taking pride in your work, and collaborating in a kind and respectful way with others.
Key Responsibilities
- Manage client accounts on a day-to-day basis, providing weekly decks to update on performance reports, results and new tests/strategies
- Work with the wider client services team and vendors to create media plans to help accomplish campaign objectives
- Maintain bulletproof organization of client spend, budgets, naming conventions, and account structure
- Develop expertise in the use of Verizon Media DSP, The Trade Desk, Xandr Invest, and Google Marketing Platform to execute various buys
- Drive new ideas and execution to improve performance of social campaigns including account structure, platform, bid strategy, ad format, targeting, demographics, keyword expansion, landing page optimisation
- Execute tests, collect and analyze data, identify trends and insights to maximize performance
- Collaborate with other marketing teams to create unified, cross-channel campaigns
- Track, report and analyze website analytics and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Identify and present new opportunities/areas of growth that will help continue the development of the paid channels
- Media planning, including advising on programmatic advertising strategies for verticals including mobile, connected tv, display, pre-roll, native, out of home, and audio ads
- Manage programmatic campaigns across multiple channels and platforms (display, mobile, video, social, etc.) using our in-house buying tools
- Monitor campaign performance and adjust bidding strategies and targeting to optimize results
- Utilize media-buying tools including Apple Search Ads, The TradeDesk, Yahoo DSP, Xandr Invest, StackAdapt, DV360, Search Ads 360, Taboola, Moloco, and Google Campaign Manager
- Identify areas for optimisation and recommend solutions to improve campaign performance
- Keep up-to-date with industry trends, technology, and best practices
Ideal Candidate Requirements
- 3+ years of experience managing programmatic advertising campaigns
- Excellent analytical skills and ability to analyze and interpret data
- Very strong understanding & experience using Microsoft Excel, Google Sheets, and other data visualization tools
- Strong communication and presentation skills, with the ability to work directly with clients, ask hard questions, and push yourself and the team to execute at the highest levels
- Knowledge of programmatic advertising platforms, such as Apple Search Ads, The Trade Desk, Yahoo DSP, StackAdapt, DV360, Xandr Invest, Google Campaign Manager, etc...
- Understanding of digital advertising tracking and attribution technologies
- Experience with programmatic campaign optimization tactics such as bidding strategies, audience targeting, creative optimization, etc.
- Performance-marketing background, particularly in the direct-response, D2C, or e-commerce space
About Realtime Agency
Realtime Realtime Agency is a global, full funnel digital advertising agency. We are positioned in the market as the go-to agency solution for the 'Privacy age'. We have special labs teams leading in measurement (with MMM), Audience, Performance Creative and Marketing Analytics as well as all the traditional media buying teams in Programmatic, Google, Social, Affiliates, SEO, Influencer Marketing, and product feed management.
We help businesses transform their digital buying processes to drive cost efficiency and significant growth by providing a unique, data and audience-driven approach to digital buying. We support clients in the B2B, DTC space in verticals across retail/ecommerce, healthcare, entertainment, financial/fintech, publications and much more!
An independent agency based in the U.K. but with a global footprint, our company has grown to more than 60 Realtimers in Denver (Colorado), DC, London and Manila since our founding in 2018.
What RTA Offers
- People first Culture; in the last year we increased our staff happiness by 20%
- Culture coordinator, team events, learning opportunities and training
- Company mid-year kick off, individual awards, Class Pass and much more
- Private medical insurance
- 20 days annual leave - excluding federal holidays!
- A birthday lie in
- Growth company; positioned well in the market as leaders in 'the privacy age'
- Global company with international work and travel opportunities
- Digital learning opportunities – programmatic, Google, Influencer, SEO, Affiliate marketing
- Be in the mix of industry change and trends
- Learn how we have pivoted into the privacy age and our plans for moving into the next wave of web3.0 and Metaverse
- Fast progression routes as the company continues to rapidly grow
- An excellent bonus scheme!
- A fun, friendly working environment!
