About the Company
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek's 75 Fastest Growing Companies, we're constantly looking for "A" players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. MindgruveMacarta is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries.
Job Overview
MindgruveMacarta is on a mission to revolutionize the retail industry and become the leading global marketplace agency for brands around the globe. The Retail Media Strategist, Programmatic will own MindgruveMacarta's relevant advertising strategy development, as well as execution, as needed, for brands across a variety of mediums and channels, priority being Amazon.com. The Retail Media Strategist, Programmatic is also responsible for working with vendors to turn valuable metrics and data into cohesive brand stories. They will work closely with MindgruveMacarta's Brand Management, Creative, Business Intelligence, Retail Media, & Amazon Search Advertising teams. The Retail Media Strategist, Programmatic will report to the Director of Retail Media.
Primary Objectives
- Own and maximize MindgruveMacarta's programmatic advertising planning & strategy; as well as assist in execution for all enrolled media clients
- Assist Programmatic Director in helping oversee junior-level employees and projects as it relates to advertising campaign builds, bid management, budget pacing and other ad-hoc projects
- Help manage & optimize programmatic campaigns
- Build strong ties between MindgruveMacarta's Advertising, Client Services & Creative Teams
- Own reporting, data, and story telling for all enrolled media clients
Advertising Operations & Management (70%)
- Attend key client meetings (remote and/or in person depending on location) when reviewing media plans/proposals, QBRs, and strategy meetings with marquee clients as needed
- Dissect advertising performance to identify additional optimization opportunities, strategic recommendations and impactful insights
- Regularly audit DSP performance, strategy & future-looking plans to ensure MindgruveMacarta is delivering cutting-edge solutions
- Work with MindgruveMacarta's Director of Programmatic to resource plan and communicate when new resources (employees, systems, tools) are necessary to continue driving revenue for the advertising department
- "Think Big" and formulate outside-the-box media strategies for clients and work with internal teams to develop Media Proposals
- Develop and nurture relationships with our channel-partners & relevant media vendors
Cross-Department Collaboration (20%)
- Work cross-departmentally to identify opportunities to drive more intentional advertising campaigns and help our clients more effectively market to their target consumers
- Become intimately familiar with MindgruveMacarta's client roster and work with the Brand Manager team to identify opportunities for clients to expand into additional advertising opportunities
- Review best practices, test ideas & insights related programmatic strategies
Innovation (10%)
- Attend industry events to ensure MindgruveMacarta remains at the forefront of Retail Media and paid search strategies and best-practices
- Identify areas of opportunity for the teams to work better, faster, and smarter in order to present to MindgruveMacarta leaders
- Investigate relevant advertising tools which can supplement or replace MindgruveMacarta's existing software partners
- Identify additional revenue opportunities for MindgruveMacarta via upselling additional capabilities or services
Requirements
- 3-4 years of hands-on experience managing Programmatic Campaigns, Amazon DSP, Trade Desk, Stack Adapt, or other ecommerce platforms a plus
- 3-4 years of hands-on experience working with 3rd party platforms for management and/or reporting (i.e. Pacvue, IntentWise, etc.)
- Strong understanding of Digital Marketing tenants and marketing journeys/funnels
- Analytically minded & extremely detail oriented
- Forward-thinking & eagerness to learn new things (platforms, channels, systems), willingness to ask questions, and work in a collaborative environment
- Ability to self manage and adhere to deadlines in a fast paced environment
- Experience with SQL a plus
- Proficiency in Microsoft Excel (i.e. vlookup, filtering, pivot tables)
- Strong business interpersonal skills, both written and verbal
- Problem solving—comfortable diving in and conducting analysis to create out of the box solutions
Compensation
Salary: $70,000 - $80,000
Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. Our headquarters is based in San Diego, California, with additional offices in Covington, Kentucky and Denver, Colorado. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you're bilingual in Spanish and/or Portuguese.)
Equal Opportunity Employer
MindgruveMacarta is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
