About The Role
The Associate Director – Programmatic will play an integral leadership role on the Performance.Monks Programmatic & Media team. The P&M team helps to develop media plans spanning DSPs, media vendors, individual publishers, and dozens of other types of programmatic ad buying. Within this team programmatic leads facilitate buying across various mediums (CTV, audio, display, native, video & more). The Associate Director is responsible for serving as the client-facing lead on programmatic media buys on a portfolio of accounts. The Associate Director will determine which partners and tactics to utilize, as well as allocate budgets across those tactics. They will also manage and support a team of 1 - programmatic specialists with their own assigned accounts on programmatic strategy, account sponsorship, and skills growth.
Success in this role will require a variety of experience in the Programmatic & Media space spanning various client types, DSP experience, performance measurement, and ad type understanding. You have a strong skill set in data analysis and quantitative analysis and don't mind spending some time in Microsoft Excel. You have an uncanny ability to prioritize workflow according to the team's and the company's growing needs. You have opinions and hot takes on industry changes, programmatic practice, and the digital ad ecosystem. Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem.
Responsibilities
- Manage a team of 1 - 3 programmatic specialists in roles ranging from Account Manager to Senior Manager
- Lead and grow programmatic relationships with some of the team's highest priority client base both as an individual contributor and account sponsor in support of direct reports
- Build strategic media plans spanning multiple ad types across programmatic, direct publisher, and other specialized types of ad buying including audio, CTV, ABM, and more
- Develop digital awareness & acquisition strategies for internal cross sells and net new prospective clients
- Serve as the client-facing programmatic and media lead on top revenue driving account teams (usually comprised of an account lead, paid search lead & paid social lead)
- Guide the set-up & launch of programmatic and direct media campaigns working across a variety of DSPs, publishers, and vendors
- Coordinate with ad ops on ad trafficking in CM360, as well as guiding strategy in floodlight and tracking set up for net new advertisers
- Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
- Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
- Create reports and provide data-driven recommendations that support optimizing campaigns towards client's desired KPIs
- Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client side contact
- Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms
About You
The essentials:
- 5+ years of experience in programmatic display, native, video, CTV, and audio with a solid background in B2B marketing strategies
- Experience working with at least two of the following: DV360, The Trade Desk, Amazon DSP, Xandr, StackAdapt
- Experience presenting programmatic and/or direct media performance and strategy in a client-facing scenario
- Very high attention to detail and ability to synthesize large amounts of data into actionable information
- Excellent verbal, written, and presentation skills.
Not a Must, But a Plus
- Hands on experience in Google Tag Manager & DoubleClick Campaign Manager
- Experience with Direct media placements and publisher management
- A general understanding of Search and Social digital media tactics
- Understanding of analytic platforms such as Google Analytics
Please note that even if you do not meet all of the above criteria, we encourage you to apply!
At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Benefits
What We Offer
- Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry's best and most diverse digital talent—to help the world's trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year (2020-24). In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website (https://monks.com/careers) and will never ask for payment or bank account information during the recruitment process.
