Job Type
Full-time
Description
Job Purpose: As part of GSM's Marketing and E-commerce team, the Performance Marketing Specialist will work closely with other marketing team members and various internal and external stakeholders to develop and implement best-practice marketing, merchandising strategies and paid media tactics to drive direct to consumer traffic, awareness, and increase revenue for a set of GSM brands and websites.
An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.
Summary Of Essential Job Duties
- Execute paid media campaigns across platforms such as Google Ads, Meta, and programmatic networks to drive e-commerce sales
- Optimize paid search, social, video, display and CTV campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV).
- Develop and manage keyword strategies for search engine marketing (SEM).
- Assist in the creation of ad copy, visuals, and landing pages that resonate with outdoor enthusiasts and drive engagement.
- Monitor campaign performance daily, identifying opportunities and addressing challenges to maintain efficiency and ROI.
- Create reporting dashbaords using tools like Google Analytics, Looker Studio, and internal reporting platforms.
- Analyze industry trends, competitor campaigns, and seasonal outdoor activity patterns to inform marketing strategies.
- Traffic text, display and video ads for multiple brands and platforms
- Strong understanding of the digital marketing landscape and best practice.
- Suggest website enhancements to enhance product selling.
- Suggest product promotions to maximize product sell through based on performance marketing data.
Requirements
Skills/Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Campaign Management
- Strategic Thinking
- Data and KPI Analysis
- Google Ads Platform
- Meta Ads Manager and other social ads platforms
- DV360
- Looker Studio
- Copywriting and ad creative development
- Ability to work in a fast paced e-commerce environment
- Microsoft Office 365 and related tools
- Ability to multitask and meet deadlines while maintaining attention to detail.
- Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset. ???
Required Education And Experience
Bachelor's degree in Business, Marketing, Commerce, or related field or at least 2 years of relevant experience. 2+ years of experience in a fast-paced e-commerce environment.
