Job Type
Full-time
Description
Job Purpose: As part of GSM's Marketing and E-commerce team, the Performance Marketing Manager will work closely with other marketing team members and various internal and external stakeholders to develop and implement best-practice marketing, merchandising strategies and paid media tactics to drive direct to consumer traffic, awareness, and increase revenue for a set of GSM brands and websites.
An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.
Summary Of Essential Job Duties
- Develop and implement data-driven performance marketing strategies to drive traffic, conversions, and revenue growth for e-commerce platforms.
- Optimize paid search, social, video, display and CTV campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV).
- Collaborate with creative teams to develop compelling ad creatives, copy, and landing pages.
- Work closely with product, e-commerce, and merchandising teams to ensure Performance marketing strategies align with business objectives and seasonal outdoor trends.
- Analyze campaign performance using tools like Google Analytics, Looker Studio, and internal dashboards to track KPIs such as CTR, CPC, CPA, and ROAS.
- Manage and allocate advertising budgets across channels to achieve business objectives while maximizing efficiency.
- Stay updated on industry trends, competitors, emerging platforms, and technology related to performance marketing.
- Strong understanding of the digital marketing landscape and best practice.
- Suggest website enhancements to enhance product selling.
- Understand website product performance and inventory position by item.
- Suggest product promotions to maximize product sell through based on performance marketing data.
Requirements
Skills/Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Campaign Management
- Strategic Thinking
- Data and KPI Analysis
- Google Ads Platform
- Meta Ads Manager and other social ads platforms
- DV360
- Looker Studio
- Copywriting and ad creative development
- Ability to work in a fast paced e-commerce environment
- Microsoft Office 365 and related tools
- Ability to multitask and meet deadlines while maintaining attention to detail.
- Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset.
Required Education And Experience
Bachelor's degree in Business, Marketing, Commerce, or related field or at least 5 years of relevant experience. 5+ years of experience in a fast-paced e-commerce environment.
