Role Description
Role SEM Lead
Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients.
Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
Manage a team of programmatic professionals and lead the strategic development and execution of programmatic campaigns.
Build on existing level of programmatic expertise and develop a reputation for innovation and efficiency internally.
Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required.
Understanding of the marketing funnel and the associated KPIs per funnel stage: Net reach, engagement, view-through rate, CTRs, CPAs, etc., to provide insights into campaign performance and recommendations for future campaigns to the planner and/or customer.
Good attention to detail and high own standards of work.
Good Excel working knowledge.
Experience in setup of DCO campaigns and have good knowledge of tracking tools.
Experience with data management, building and integration of audience lists, and setup of DCO campaigns.
Knowledge of and experience working with brand safety tools, e.g., IAS or DoubleVerify, as well as ad verification tools, e.g., Nielsen.
Focus DSP Experience: Setup, Management, Optimization, and Reporting for online video and display campaigns in several DSP platforms like Prio 1, The Trade Desk; Prio 2, DV360, Adform, Xander, Amazon.
Requirements
- 10 to 12 years of experience in managing programmatic campaigns for large clients.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite with knowledge of pivot tables, basic formulas, and visualizations.
Skills
Paid Media
