Job Description
The Manager of Digital Growth Marketing is responsible for supporting the development of Pizza Hut’s strategic growth plan to increase digital sales from our first party web and app solutions. They will work closely with cross functional teams to bring input into the plan and to execute efforts across performance marketing, creative, CER and digital merchandising, managing a holistic strategy to deliver the best possible customer experience across touchpoints.
JOB FUNCTIONS:
Strategic (15%)
Is a consistent presence in cross-functional manager meetings as the voice of the customer experience across touchpoints, inputting into recommendations and proposals that come to leadership.
Support agency management and internal cross-functional meetings in efforts to map end-to-end customer journeys, ensuring all teams are brought along in thinking and plans.
Innovation (40%)
Support piloting key marketing innovations that will uplevel the digital customer experience, driving the execution in partnership with teams that will most likely take over running the new innovation once established.
- New loyalty program
- CMS use cases
- Gamification
BAU (45%)
Lead the aggregation of key metrics across functions that are critical to regularly monitoring and understanding impact of marketing efforts on our digital business.
Develop and lead the reporting key KPIs through customer & marketing strategy lens.
- Conversion
- Contribution to business
- Marketing ingress points
- Quality of traffic
Primary POC between marketing and Digital & Technology working teams to lead marketing input into D&T roadmap and ensure marketing understands and is prepared for releases.
KNOWLEDGE AND SKILL REQUIRED:
Required:
- 5+ years of experience driving digital channel growth strategies across 1P
- Deep understanding of both marketing/customer AND e-Commerce to translate between organizations
- Excellent analytical skills with ability to derive business-driving insights from complex data sets
- Excellent cross-functional communication and collaboration skills, successfully collaborating with PR, Social, digital, brand, agencies and strategy teams
- Detail & solution oriented.
- A self-starter who is adept at managing multiple project timelines, schedules and budgets.
- Works well in a fast-paced environment.
Preferred:
- Experience in restaurant, QSR, franchise experience
- Experience with data analytics and reporting
- Experience in marketing (performance or brand)
- Experience driving complex, cross-functional teams
Salary Range:
$118,500 to $139,400 annually + bonus eligibility (if applicable). This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
About Us
Who We Are
Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.
Our People & Culture
We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career.
Every day, you’ll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we’ll provide professional development and career growth opportunities so that you can become your best and achieve your goals.
And we’ll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include:
- Hybrid work schedule and year-round half day Fridays
- Onsite childcare through Bright Horizons
- Onsite dining center
- Onsite gym with fitness classes and personal trainer sessions
- 4 weeks of vacation per year plus holidays and time off for volunteering
- Tuition reimbursement and education benefits
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum!
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Giving Back
As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people.
Whether it’s donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program – the company, our franchisees and our team members are committed to improving the communities we serve.
Pizza Hut is an equal opportunity workplace and committed to fostering an inclusive, diverse culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information (including family medical history).
